Why is it so hard to be unselfish? Maybe not for you, but it is for me. ‘To be unselfish means to think of ourselves less. It does not mean thinking less of ourselves or being self-deprecating. When you begin living unselfishly, it can be emotionally overwhelming, but as Andy Stanley says, “Do for one what you wish you could do for anyone and everyone.” If you want to be a better servant leader, be unselfish and think of yourself less.’ (J.Maxwell) As we focus on others instead of ourselves, the rewards are much bigger than we can imagine, and our personal growth is exponential.