Continuing on with our thoughts on strategy, I want to spend a few words around the “why” and how to activate. Without a good strategy our plans tend to go missing in action. And it’s important to realize that good strategy is not a “fits all sizes” plan, we need to understand different people, different situations, and tailor our strategy accordingly. Activating a good strategy takes time, effort, and discipline, all of which can be difficult. If you want your strategy to succeed, you need to communicate it well frequently. You need to engage with those that are involved, and have their buy-in. But with strategy, you CAN achieve great things.